This project entailed designing a new concept washing machine for Indesit - Hotpoint, for the European market.
Create a washing machine for busy people who have lots of things to do and not a lot of time to do them.
Deriving from tactile familiarity, the machine was meant to be intuitive and easy-to-use.
The concept behind 'Cognizance' was to allow the user to not think about laundry at all. A machine that would self-start, leaving the user with one less chore to do.
A pre-programmable machine that can start doing laundry on its own.
It would operate based on filled volume or delayed start.
The machine drum is meant to be used as the laundry basket.