The project aimed at exploring products or services for children between the ages of 0-4 years through a human centric approach. The product was to be developed with young urban Indian millennial parents in mind.
Problem Statement based on insights from primary research:
Enabling preschool attending children(30-48 month old) of working urban millennial parents to carry and eat liquid Indian meals without making a mess.
Some people in India carry their tiffins wrapped in handkerchiefs to contain any leaking curry. It is also customary to keep one’s eating space clean as per Indian cultural values.
Children in preschool are taught table manners - wash hands, place table cloth,
then eat - the cloth helps keep their eating space clean. The cocoon box is a food container with a table cloth secured to the base. The same cloth would cocoon the box when closed to contain any spillage while carrying and while eating.
कोया or Koya is the Hindi word for cocoon. The name Koya is apt for this lunch box as it not only conveys a unique feature of the box, but also highlights the cultural significance of the design.
Detachable neoprene table cloth that cocoons the box when closed
Air-tight and leak proof, this box is perfect to contain up to 390ml of
dry or semi-liquid Indian lunch foods
Intuitive bayonet mount base is toddler proof - easy to open for adults
and keeps the cloth is place
Easy locking mechanism enables children to effectively open and close
the box on their own
Sewed in magnets enable easy unwrapping and wrapping of the cloth
The project involved several iterations of conceptualization
before arriving at the final product. Further details
can be found in the project documentation book.
Watch the concept video to see details about Koya.