Product designer. Systems thinker.
I care about the decisions that happen before the pixels.
Seven years at Adobe shipping work that drove $35M+ in measurable impact. Design is how I work through messy, interconnected problems that don't have obvious solutions.
Creative Cloud Apps Catalog Redesign
$20M+ Projected annual revenue
51% Web app referral lift
22.2% Buy CTR increase
4 consecutive releases
Redesigned how 10M+ Creative Cloud members discover and purchase apps - replacing a static, one-size-fits-all catalog with an entitlement-aware, content-first experience that drove $20M+ in projected revenue across four consecutive releases.
Product Strategy | Information Architecture | Monetization | System Design | Visual Redesign
Apps Catalog BEFORE
Apps Catalog AFTER
Problem:
Adobe's app catalog was the primary surface where Creative Cloud members discovered and purchased apps - and it was failing them. Banner blindness, hidden web and mobile apps, and pricing only available in the browser meant users weren't finding what they needed and Adobe was leaving conversions on the table. The deeper problem: the catalog treated all users identically - the same static grid regardless of plan, existing apps, or membership history.
Approach:
I led UX across four consecutive releases in two phases: rebuilding the foundation so the catalog could function, then defining what it could become through incremental steps toward in-context pricing, richer personalization, and a long-term North Star vision. As the sole designer across all four releases, I held product continuity through multiple PM transitions - onboarding new partners to edge cases, decision frameworks, and engineering trade-offs.
Outcome:
The first milestone release delivered a 22.2% increase in Buy CTR and a 51% lift in web app referrals, contributing to $20M+ in projected annual revenue. Pricing integration and editorial-style category pages are currently in testing for 2026, building on the same foundation.
Discover Panel and quick actions in Photoshop
$15.5M revenue uplift
21 Quick actions shipped
16+ stakeholders aligned
2 Products adopted
Designed an in-context guidance system that helps Photoshop users move from stuck to capable without leaving the application. Shipped 21 quick actions. Drove $15.5M in measurable impact.
Search | Discoverability | Systems Design
Problem:
Adobe's in-app search was a dead-end. Users who got stuck in Photoshop had nowhere productive to go inside the application - so they left. To YouTube, to Google, to simpler apps. For a product that had grown in complexity for 33 years, this wasn't a minor friction point. It was a churn risk and a value delivery failure.
Approach:
This was really a value delivery problem. The Discover Panel routes users from confusion directly to outcome - including one-click quick actions that apply non-destructive edits instantly, in context, with no learning curve required. I led strategy and design for Quick Actions across two releases, facilitated cross-functional workshops that aligned 16+ stakeholders on Adobe's AI assistant framework, and authored a feedback component included in the broader Spectrum design system.
Outcome:
21 quick actions shipped across CC 2021 and CC 2022. $15.5M in revenue uplift. The Discover Panel framework expanded to Adobe Illustrator the same year - validating the cross-product systems architecture designed from the start.
Glucare
Mapped the full service ecology around Type 2 Diabetes management - identifying where the system fails patients between clinical moments and designing interventions for the gaps.
Healthcare | System Design | Wearable
Jo Ka Temps
Designed a wearable for toddlers that teaches the concept of time through embodied experience rather than abstract numbers - making an invisible system tangible for young children.
Education | System Design | Wearable
Zero Waste Roadmap
Designed behavioral and structural interventions for a zero-waste campus - treating waste reduction as a systems problem, not a messaging problem.
Climate Action | System Design | Education
Testimonials from people I’ve worked with